Selling “Crazy”: Your Unique Value Proposition
If you've made it to the interview stage, do not fool yourself into thinking that you are the only job candidate. At least a half dozen other qualified people are going to be interviewed for the same position. How can you stand out? What is so irresistibly and unequivocally unique about you that you will blow an interviewer's hair back in today's job market?
In Chapter 5, you learned how to assess all of the components that make you one-of-a-kind, including your biological make up, your personality, enthusiasm and motivation, interpersonal skills, problem-solving skills, creativity, and the transferable skills from your hobbies and special interests. How do you slice and dice this information and wrap it into a nice, neat package that's a compelling statement about you and the value you offer? How can you attract the interest of employers who are sifting through stacks of job applications or countless emails with resume attachments? How can you convince the hiring manager that you are a perfect fit for the position? How can you solve the department's, company's, or business's problem?
The answer is to develop your unique value proposition (UVP), also called a personal branding statement. In this book, we will use UVP. It should be one sentence that describes you with razor-sharp clarity. It sets the stage for further discussion of your skills, your strengths, and the extra value you can bring to the company.