© Oscar Santolalla 2019
Oscar SantolallaCreate and Deliver a Killer Product Demohttps://doi.org/10.1007/978-1-4842-3954-4_3

3. How to Craft Your Demo

Oscar Santolalla1 
Helsinki, Finland

“A speech is like a symphony. It may have three movements but must have one dominant melody.”

—Winston Churchill, British Prime Minister during World War II

You have probably watched a trove of product demos, both live and online, and both good and bad. How many of them do you actually remember? Forget the funny failures. From how many of them do you clearly remember something great about the product? Why are few product demos remembered and the majority forgotten?

There is no magic or mystery. It takes a lot of effort to create great product demos.

Successful ...

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