© Oscar Santolalla 2019
Oscar SantolallaCreate and Deliver a Killer Product Demohttps://doi.org/10.1007/978-1-4842-3954-4_6

6. Dissection of Amazing Product Demos

Oscar Santolalla1 
Helsinki, Finland

“We dissect failure a lot more than we dissect success.”

—Matthew McConaughey, actor and film producer

One of the best ways to find ideas and inspiration for your own demos is to watch and analyze great demos. There are many videos of them publicly available on the Internet. I’ve spent hours looking for the best examples of product demos and analyzing their structures. I encourage you to expose yourself to successful product demos so that you will have a ton of inspiration for your own next demo.

This chapter provides dissections of 10 memorable ...

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