© Oscar Santolalla 2019
Oscar SantolallaCreate and Deliver a Killer Product Demohttps://doi.org/10.1007/978-1-4842-3954-4_7

7. Preparation

Oscar Santolalla1 
Helsinki, Finland

“Bleed in practice so that you don’t have to die in battle.”

—Ancient saying (source unknown)

At this point, your demo is already created, and you have a crafted a WOW moment and other key elements. Congratulations! You’re not done yet, though. Your preparation involves attention to a few extra details. Proper preparation will make things go smoother and will also reduce your stress as the presenter.

Plan for the Worst Scenario

I recommend you spend some time thinking of the worst things that can happen for your demo, anticipate them, and be prepared. Take some time and ...

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