© Oscar Santolalla 2019
Oscar SantolallaCreate and Deliver a Killer Product Demohttps://doi.org/10.1007/978-1-4842-3954-4_9

9. Weapons for Delivering Effective Technical Presentations

Oscar Santolalla1 
Helsinki, Finland

“Everything should be made as simple as possible, but not simpler.”

—Albert Einstein, Nobel Laurate in Physics, 1921

In October 2016, Microsoft VP of Devices Panos Panay announced the Surface Studio.1 As you might expect, there was a killer product demo. Panay orchestrated a great presentation in which he showed with passion the vision of his new product. “I believe that your ideas can be one of your most valuable assets” was one of the phrases he used to emphasize that Surface Studio was made for creative professionals. Seeing ...

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