Create Competitive Advantage with Innovation (Collection)

Chapter 7. Conclusion: Toward a New Model for Innovation

"Innovate or die."—Various

In the wake of the technology boom and bust, the "anything goes" approach to innovation quickly became a tired fad. Successive waves of previously celebrated and much-emulated innovators, both big and small, had stumbled or even failed. Innovation buzzwords formerly spoken with rapt enthusiasm became the subject of deprecating sarcasm. Vague novelty now was severely discounted, not generously rewarded. The deflation of each successive innovation fad and fashion brought disappointment and disillusionment.

Many companies decided to literally cut their losses by shuttering their corporate ventures and VC funds, writing (and shutting) down their acquisitions, ending ...