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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Praise for Doing Both

Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.”

Jeff Immelt, Chairman and CEO, GE

“The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. One of the first things you learn at business school is that management is about making difficult choices. Well, not always. This book persuades the reader that in decision making ‘and’ is often better than ‘or.’ Well worth the read.”

Sir Terry Leahy, CEO, Tesco

“Companies are often confronted with false choices, such as disruptive or sustaining innovation and optimization or reinvention. This ...

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