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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Foreword

by Christopher Meyer

Most likely, you picked up this book because you’re interested in innovation. You won’t be disappointed—you’ll find here a tightly reasoned rationale for the spread of open innovation, use cases in large corporations, not-for-profit, and government and practical guidance for employing this approach yourself. Your guides are two experienced entrepreneurs—one an accomplished big-company executive, one a serial startup veteran—who founded an open innovation business whose success required them to conquer one of the business world’s great challenges—get big companies to change their behavior.

But ten years from now Open Innovation Marketplace will be remembered for two broader contributions. The book describes the appearance ...

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