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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Index

A

Adria, Ferran, 35

Aeron chair, 122–123

Allen Brady & Marsh, 151

Andreessen, Marc, 89, 171

angina drug, 61

Apple, 83, 87–89

awareness versus consumer research, 40

Applied Imagination, 80

awareness, 39

versus consumer research, 40

B

Bacon, Sir Francis, 39

Bank of America, 51

bear shaving, 49

Bedbury, Scott, 167

BlackBerry, 94

The Black Swan: The Impact of the Highly Improbable, 34

Blink, 122

Blockbuster, 52

Bowerman, Bill, 146

Branson, Richard, 17, 172

British Rail, 151, 154

Build a Bear, 169

bundles, 91

businesses

being disruptive changes, 3

clichés

disrupting by denying, 29–31

disrupting by inverting, 28–29, 34

disrupting by scaling, 31, 35

finding, 24–27

identifying, 22–23, 174

disrupting competitive landscape, 21–22, 173

C

Canon, ...

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