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Create Competitive Advantage with Innovation (Collection) by Luke Williams, Dwayne Spradlin, Alpheus Bingham, Inder Sidhu, Jeffrey Wager, Donald deBethizy, Michael Lord

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Chapter 8. The MOD (“MODification”) Station Model

In the preceding chapter, we saw how a community of innovators can come together to improvise their way in an innovation initiative. However, not all community-based innovation needs to be managed in this emergent manner. Communities can also come together to innovate around a well-defined technology or platform.

In Chapter 3, “The Four Models of Network-Centric Innovation,” we talked about an innovative community-based approach to create a movie, Sanctuary. The movie, offered into the public domain under an open license, fueled the creative energy of individual contributors who adapt, interpret, and evolve the original movie. This open approach has two requirements. First, the innovation project ...

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