Book description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle
“Create Marketplace Disruption
is as thought-provoking as it is entertaining. Adam Hartung offers
business managers and leaders new insights to long-term success
that apply across markets and industries.”
–Steve Burke, President, Comcast Cable Communications,
Philadelphia, PA
"Talking innovation is easier than practicing
innovation. Adam offers an excellent approach for corporations to
identify how to innovate to gain competitive advantage. A must
read.”
–Praveen Gupta, Editor-in-Chief, International Journal of
Innovation Science and Chairman, Accelper Consulting,
Schaumburg, IL
Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.
This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.
Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.
How we got into this mess—and how to get out of it
The myth of perpetuity and the dark side of success
Reinventing success: no more Defend and
Extend
Creating your new Success Formulas and keeping them
competitively advantaged
Why “thinking outside the
box” doesn’t work
First, get outside the box.
Then, think!
Maintaining ”The Phoenix
Principle” for long-term success
Practicing
Disruption until it comes naturally
Table of contents
- Copyright
- Praise for Create Marketplace Disruption
- Foreword
- Acknowledgments
- About the Author
- Preface
-
I. Understanding How We Got Into This Mess
- Introduction: Overcoming Schumpeter
- 1. The Myth of Perpetuity and Lifecycle Realities
- 2. The Value and Power of Success Formulas
-
3. The Power of Lock-in
- Businesses Use Lock-in to Implement Their Success Formulas
- Success Formulas Are Locked-in Behaviorally and Structurally
- Understanding the Status Quo Police
- The Really BIG Environmental Shift
- 4. The Dark Side of SuccessâDefend & Extend Management
-
II. Reinventing Success
-
Introduction: The Phoenix Principle for Managing in an Uncertain World
- There Is a Better Approach to Management
- Success Today Is About Keeping a Success Formula EvergreenâRather Than Defending & Extending It
- Four Steps to Achieving Sustained Success in a Dynamic World
- Organizations of Any Age or Size Can Utilize The Phoenix Principle to Achieve Breakthrough Performance
- 5. Donât Defend & Extend
-
6. Attack Competitorsâ Lock-in
- Itâs Easier to See Problems in Othersâ Success Formulas Than in Your Own
- Seek Out Alternative Competitive Tactics Rather Than Compete Head-to-Head
- Look at How Competitors Define Their Business
- Identify Your Competitorâs Advantage and Do Something Else
- When Competitors Lock-in to Differentiating Features, Use Standards
- Stall Competitors Whenever Possible
- 7. Disruptions Are Key to Becoming a Phoenix Principle Organization
- 8. Develop New Success Formulas via White Space
-
9. Maintain The Phoenix Principle for Long-Term Success
- Practice Makes Perfect
- Phoenix Principle Companies Are Often Hard to Define Traditionally
- Phoenix Principle Companies Are Willing to Fail
- Disruptions Only Appear Painful
- Strategists Must Change Their Roles to Promote The Phoenix Principle
- Phoenix Principle Companies Help Customers Find and Use White Space
- The Phoenix Principle Isnât Hard to PracticeâItâs Just Different
- Now Is the Time to Implement The Phoenix Principle
-
Introduction: The Phoenix Principle for Managing in an Uncertain World
- Epilogue: Phoenix Principle People
Product information
- Title: Create Marketplace Disruption: How to Stay Ahead of the Competition
- Author(s):
- Release date: July 2008
- Publisher(s): Pearson
- ISBN: 9780136068655
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