Chapter 2. The Value and Power of Success Formulas

How do businesses produce really good results? Why do some businesses achieve above-average returns and grow so quickly?

Companies Rise in the Rapids on the Strength of Their Success Formulas

We all have Success Formulas. Success Formulas help us navigate through each day with confidence in our behaviors and decisions. They help us operate quickly and efficiently, replicating behaviors, which helps us reach our goals. Each of us have individual Success Formulas, work teams have Success Formulas, functional groups have Success Formulas, business units and companies have Success Formulas, entire industries have Success Formulas, and even economies are built on Success Formulas.

So what is a Success ...

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