CHAPTER 4SHAPE THE FUTURE OF YOUR ORGANIZATION

Many of the insights, ideas, and strategies discussed here are applicable in a variety of settings: not just businesses, but in nonprofit organizations, schools of all types, government agencies, professional associations, and elsewhere.

We will explore a central theme in Peter Drucker’s work: that the future requires constant thought and applicable action for an organization to move from its current status to where it should be in the future. Think of this as a continuum; in many ways, you never reach the future, even if you fulfill goals and create things you said you aimed to create.

The idea of the future as a mindset is crucial, because it presents an organized way to consider what actions are ...

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