© Alexandra Deschamps-Sonsino 2020
A. Deschamps-SonsinoCreating a Culture of Innovationhttps://doi.org/10.1007/978-1-4842-6291-7_1

1. Space and Tools

Alexandra Deschamps-Sonsino1  
London, UK

Business can invade any architecture.

—Jenny Kuo1

In 2012, the editor of Monocle magazine, the illustrious Tyler Brulé, was invited to write about office spaces for the Financial Times in his regular column.2 What he had to say is a great starting point:

For a sector that fancies itself as creative it’s remarkable how many companies fall for the same design clichés […]. There’ll be skate ramps in reception, “kray-zee” furniture for otherwise dignified people to fall off while they wait to be collected by interns carrying massive Thermoses of lukewarm coffee, ...

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