We’ve explored a wide array of conditions that make work an environment that promotes new ideas, cross-pollination between colleagues and departments as well as the power of communicating innovation work to the outside world.
The cost of not examining how new ideas are created internally isn’t high. As we saw in Chapter 4, it’s entirely possible to look like new ideas are possible without actually making sure they happen. Investing in a well-designed space can act as a proxy for something that doesn’t in fact exist and there is no clear process for.
We’ve also seen ...
