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Creating a Web Site: The Missing Manual, 2nd Edition by Matthew MacDonald

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Chapter 13. Making Money with Your Site

If it’s not for sale on the Web, it’s probably not for sale at all. It’s no secret that the Internet is a global bazaar with more merchandise than a decade’s worth of garage sales. Visitors generate huge amounts of traffic hunting for travel discounts, discussing hot deals, and scouring eBay for bargains. So how can you get your share of Web capital?

One obvious option is to sell a real, tangible product. The Internet abounds with specialty shops hawking art, jewelry, and handmade goods. But even if you have a product ready to sell, you still need a few specialized tools to transform your corner of the Web into a bustling e-commerce storefront. For example, you’ll probably want a virtual shopping cart, which lets visitors collect items they want to buy as they browse. And when they finally head for the virtual checkout counter, you need a secure way to accept their cash—usually by way of a credit card transaction. In this chapter, you’ll learn how to get both these features using PayPal’s merchant tools.

Even if you aren’t looking for a place to unload your hand-crafted fishbone pencils, your Web site can still help fatten your wallet. In fact, just about any Web site can become profitable, either by selling ad space or by recommending other companies’ products. In this chapter, you’ll consider how to use two of the Web’s most popular affiliate programs—Google AdSense and Amazon Associates—to collect some spare cash.

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