Creating and Marketing New Products and Services

Creating and Marketing New Products and Services

by Rosanna Garcia
Released April 2014
Publisher(s): Auerbach Publications
ISBN: 9781482203615

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Book description

This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Table of contents

  1. Front Cover (1/2)
  2. Front Cover (2/2)
  3. Contents (1/2)
  4. Contents (2/2)
  5. List of Figures (1/2)
  6. List of Figures (2/2)
  7. Foreword
  8. Acknowledgments
  9. About the Author
  10. Chapter 1: The Proactive New Product Development Process (1/6)
  11. Chapter 1: The Proactive New Product Development Process (2/6)
  12. Chapter 1: The Proactive New Product Development Process (3/6)
  13. Chapter 1: The Proactive New Product Development Process (4/6)
  14. Chapter 1: The Proactive New Product Development Process (5/6)
  15. Chapter 1: The Proactive New Product Development Process (6/6)
  16. Chapter 2: New Product Innovation Strategy (1/6)
  17. Chapter 2: New Product Innovation Strategy (2/6)
  18. Chapter 2: New Product Innovation Strategy (3/6)
  19. Chapter 2: New Product Innovation Strategy (4/6)
  20. Chapter 2: New Product Innovation Strategy (5/6)
  21. Chapter 2: New Product Innovation Strategy (6/6)
  22. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (1/7)
  23. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (2/7)
  24. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (3/7)
  25. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (4/7)
  26. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (5/7)
  27. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (6/7)
  28. Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1 (7/7)
  29. Chapter 4: Out of the Fuzzy Front End into the Design Phase (1/7)
  30. Chapter 4: Out of the Fuzzy Front End into the Design Phase (2/7)
  31. Chapter 4: Out of the Fuzzy Front End into the Design Phase (3/7)
  32. Chapter 4: Out of the Fuzzy Front End into the Design Phase (4/7)
  33. Chapter 4: Out of the Fuzzy Front End into the Design Phase (5/7)
  34. Chapter 4: Out of the Fuzzy Front End into the Design Phase (6/7)
  35. Chapter 4: Out of the Fuzzy Front End into the Design Phase (7/7)
  36. Chapter 5: The Concept Test (1/6)
  37. Chapter 5: The Concept Test (2/6)
  38. Chapter 5: The Concept Test (3/6)
  39. Chapter 5: The Concept Test (4/6)
  40. Chapter 5: The Concept Test (5/6)
  41. Chapter 5: The Concept Test (6/6)
  42. Chapter 6: Perceptual Maps (1/6)
  43. Chapter 6: Perceptual Maps (2/6)
  44. Chapter 6: Perceptual Maps (3/6)
  45. Chapter 6: Perceptual Maps (4/6)
  46. Chapter 6: Perceptual Maps (5/6)
  47. Chapter 6: Perceptual Maps (6/6)
  48. Chapter 7: Estimating Sales Potential (1/8)
  49. Chapter 7: Estimating Sales Potential (2/8)
  50. Chapter 7: Estimating Sales Potential (3/8)
  51. Chapter 7: Estimating Sales Potential (4/8)
  52. Chapter 7: Estimating Sales Potential (5/8)
  53. Chapter 7: Estimating Sales Potential (6/8)
  54. Chapter 7: Estimating Sales Potential (7/8)
  55. Chapter 7: Estimating Sales Potential (8/8)
  56. Chapter 8: Proactive New Product Development Process (1/8)
  57. Chapter 8: Proactive New Product Development Process (2/8)
  58. Chapter 8: Proactive New Product Development Process (3/8)
  59. Chapter 8: Proactive New Product Development Process (4/8)
  60. Chapter 8: Proactive New Product Development Process (5/8)
  61. Chapter 8: Proactive New Product Development Process (6/8)
  62. Chapter 8: Proactive New Product Development Process (7/8)
  63. Chapter 8: Proactive New Product Development Process (8/8)
  64. Chapter 9: Product/Market Testing (1/8)
  65. Chapter 9: Product/Market Testing (2/8)
  66. Chapter 9: Product/Market Testing (3/8)
  67. Chapter 9: Product/Market Testing (4/8)
  68. Chapter 9: Product/Market Testing (5/8)
  69. Chapter 9: Product/Market Testing (6/8)
  70. Chapter 9: Product/Market Testing (7/8)
  71. Chapter 9: Product/Market Testing (8/8)
  72. Chapter 10: Into the Market : Launch (1/8)
  73. Chapter 10: Into the Market : Launch (2/8)
  74. Chapter 10: Into the Market : Launch (3/8)
  75. Chapter 10: Into the Market : Launch (4/8)
  76. Chapter 10: Into the Market : Launch (5/8)
  77. Chapter 10: Into the Market : Launch (6/8)
  78. Chapter 10: Into the Market : Launch (7/8)
  79. Chapter 10: Into the Market : Launch (8/8)
  80. Chapter 11: Global New Product Development (1/5)
  81. Chapter 11: Global New Product Development (2/5)
  82. Chapter 11: Global New Product Development (3/5)
  83. Chapter 11: Global New Product Development (4/5)
  84. Chapter 11: Global New Product Development (5/5)
  85. Chapter 12: Sustainability in Innovation (1/7)
  86. Chapter 12: Sustainability in Innovation (2/7)
  87. Chapter 12: Sustainability in Innovation (3/7)
  88. Chapter 12: Sustainability in Innovation (4/7)
  89. Chapter 12: Sustainability in Innovation (5/7)
  90. Chapter 12: Sustainability in Innovation (6/7)
  91. Chapter 12: Sustainability in Innovation (7/7)
  92. Back Cover

Product information

  • Title: Creating and Marketing New Products and Services
  • Author(s): Rosanna Garcia
  • Release date: April 2014
  • Publisher(s): Auerbach Publications
  • ISBN: 9781482203615