Book description
How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams — and the insights gleaned along the way must be shared internally.
Product information
- Title: Creating Digital Offerings Customers Will Buy
- Author(s):
- Release date: August 2019
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT61103
You might also like
book
Exclusive Product Offering: Creating Something Just for You
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk …
book
Private Capital Investing
A step-by-step, comprehensive approach to private equity and private debt Private Capital Investing: The Handbook of …
book
Why Smart Companies Are Giving Customers More Data
Companies looking for ways to stand out from their competition can offer customers data products that …
article
How to Develop a Great Digital Strategy
As companies recognize how important a digital strategy has become, they find themselves torn between different …