Knowledge is the capacity to act.
—Nico Stehr [1]
You’ve completed your research activities, collected (and cleaned) your dataset, and you’re ready to figure out what all that data means. Congratulations, you’ve been promoted to data analyst! Now your job is to extract actionable knowledge from it, for you and for your readers/clients, from that massive pile of numbers and symbols. But now is not the time to just get started thinking about your analysis. As we have emphasized in the previous chapters, you need to plan your analysis requirements long before collecting your data, with the goal ...