Step 4: Let Product Owners Pitch

The participants of your self-selection event need to know what they will be signing up for. They need answers to questions such as these:

  • What type of work will the squad be doing?

  • What is the squad’s purpose and mission?

  • Who are the customers?

  • What will the technical focus be?

It’s important for people to make an informed decision and to have the opportunity to help the company solve customer problems in the area they’re most passionate about. The best person to introduce a squad’s purpose and direction is the product owner.

The product owner is the person with business skills on the squad.

The product owner owns the product on behalf of the customer. According to the Scrum Primer,[8] the product owner is responsible ...

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