Step 6: Get people started: One, Two, Three, Go!

Once you’re ready, start the big, visible wall timer to count down from ten minutes. Set off the first self-selection round by shouting “Go!” or blowing your whistle.

On your “Go!” people should start walking around talking to product owners and each other while thinking about which squad they want to join. To choose a squad they stick their photo into the corresponding squad diagram.

As facilitators, our greatest fear was that we’d shout “Go!” and nobody would move. David describes his experience:

That was my real point of worry: what would happen next. And what happened was that people at first moved really slowly. But they moved. At first, they just hovered by a squad and chatted to someone ...

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