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Creating Meaningful Websites by Smashing Magazine

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Symptoms Of An Epidemic: Web Design Trends

By Espen Brunborg

Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look1, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the most hardened gloss-enthusiasts. However, design and aesthetics work in mysterious ways, and no sooner does one Web design trend leave us before another appears.

The Symptoms

So, exactly what is this new epidemic? Well, let’s start by looking at some of the most common symptoms, many of which you have probably noticed. They are easy to spot, and as with many ...

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