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Creating Meaningful Websites by Smashing Magazine

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A Fun Approach To Creating More Successful Websites

By Jeremy Girard

As Web designers and developers, each project we work with has a unique set of goals and requirements. But one goal we have for all of our projects is that we want them to make an impression on people — we want the websites that we create to be memorable.

A fun experience is often an enjoyable one and an enjoyable experience is usually a memorable one. Therefore, it stands to reason that one of the ways to create a memorable experience is to make it a fun experience. In this chapter, we’ll take a look at how adding a bit of “fun” into the mix can help us produce more engaging, and hopefully more successful, websites.

The Fun Theory

Some time ago, I was sent a link to a Volkswagen ...

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