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Creating Meaningful Websites by Smashing Magazine

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Defending The Generalists In The Web Design Industry

By Paul Boag

In recent years there has been a move away from generalist Web designers to specialists such as content strategists, user experience architects and front-end coders. Where once there was a single job, there are now many, with ever-narrower spheres of responsibility.

While my peers are becoming more specialized, I have stoically refused to do so, remaining a generalist. If anything, my interests have broadened, encompassing subjects such as marketing, psychology and business strategy.

This has drawn criticism from some who view generalists negatively, which is in line with some of what I am reading in the blogosphere.

Where has this negativity come from, and is it justified?

Why Is Being ...

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