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Creating Meaningful Websites by Smashing Magazine

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A Craft Of Consequences: Reader, Writer And Emotional Design

By Robin Rendle

Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things — we feel them instead.

Before this dialogue can take place however, the ideas of the author must be given shape. By examining the relationship ...

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