16Engage Emotionally

They may forget what you said,but they will never forget how you made them feel.


We can’t hear you,” one of the workers yelled out from the rubble when President George W. Bush started to speak impromptu from the top of a fire truck as he toured the damage from the 9-11 attack at the World Trade Center.

“Well I can hear you. The whole world hears you. And the people who knocked down these buildings will hear from all of us soon.”

His comment connected with the hearts of Americans who were feeling the same raw emotions. Many say that was the day he became their president; it marked the height of his popularity. Opponents continued to label him personally likeable even if growing weary of the war and his policies ...

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