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Creating Powerful Radio by Valerie Geller

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CHAPTER 2

Creating Powerful Radio

Finding and Developing Talent

“Sometimes when you are leading [an expedition] you have to say whatever you can to keep people on your side. It doesn’t matter if people believe what you say or not. They need to see you believe it. That’s what leadership is about.”

— Philip Kerr (on leadership and mountain climbing)

Where Do We Find Tomorrow’s Talent?

In her novel Star Country, Jill Robinson suggests that “star potential,” or raw talent, is easy to spot: “Long before the fame hits, the star’s the different one. The leader—or the weird one. The motor’s there. You want to feed off it; use its heat.”

The stars of broadcasting share certain traits. Genuine talent are true individuals, gifted storytellers, and good ...

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