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Creating Powerful Radio by Valerie Geller

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CHAPTER 20

Creating Powerful Radio

Public Service Announcements

“Artists who live and work with spiritual values cannot and should not remain indifferent to a conflict in which the highest values of humanity and civilization are at stake.”

— Pablo Picasso

“It is better to give than to receive.”

— Acts 20:35

It’s generally understood that radio stations are licensed to serve the public. It can be radio at its best, or worst. In Europe, as well as in the United States, some radio stations exist entirely to perform public service, but what that means is open to interpretation. Most stations continue to solicit input from the community to determine its needs. These information-gathering efforts are called ascertainments.

Smart commercial broadcasters ...

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