Chapter 3 Customer Value
What Is Customer Value and How Can You Create It?
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Value has many different meanings. To some value means price (what is the value of this car?), while to others it means benefit (the value I got from this car). It also means the worth of something. That is why you hear some people saying “value for money” (meaning they are price sensitive), and others who prefer “money for value” (meaning they are willing to pay for what they consider as benefits, as from a brand or a better product, or more convenience etc.)
The dictionary meaning of value includes: the regard that something is held, to deserve; ...
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