Chapter 9 Leaders, Executives, and Value Creation

DOI: 10.4324/9781003381624-9

Value Creation and Leaders

This is partly taken from a keynote speech at the Kotler World Marketing Summit

I am the Founder Editor of the Journal of Creating Value and mentor the Creating Value Alliance. I help CEOs create value. This talk is about Creating Value and leaders.

Let me start with the definition of value. Value is a word used contextually and sometimes loosely. Value is not price; value does not mean quality.

Then there is a bunch of people who say Price for value meaning they are price conscious. But you also have heard people say Money for value meaning they are conscious about quality.

To put an end to all this, the Journal of Creating Value has ...

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