Planning the Shoot
The time spent actually shooting the video is the most expensive time in the project, even if you're not paying anyone. There are more people involved, more resources, and more equipment. It follows that the shoot must be carefully planned, with everything you will need in place when you need it.
Props is short for “properties,” the things that the talent will handle in the course of the production, such as a phone, recipe, or other item. Furniture or equipment that is used by the talent, such as the grill for the Grilled Flatbread Script on the website (see Exhibit 14.4 at the end of this chapter for the entire script), is a prop. Other items on the location, such as a potted plant that sits on the floor, ...