Chapter 19. Ten Web Publishing DOs
In This Chapter
Do think about your target audience
Do use good sites as models
Do think before you create
Do get permissions for content
Do use links to outside sites
Do use graphics and multimedia
Do test your pages
Do publicize your site
Do ask for feedback
Do update your site
Mr. Do‐Bee was a star of the Romper Room TV show of the 1960s — kind of a Teletubby with wings. He was famous for words of wisdom that began, “Mr. Do‐Bee says . . .”
Well, if Mr. Do‐Bee were a Web author, here are ten things he would definitely do.
DO Think About Your Target Audience
Who is your Web site targeting? A little thought along these lines can make your pages much more appealing to your visitors. Before you begin creating your Web site, choose the right look and feel and a style of presentation that is appropriate for your audience.
For instance, if your target audience is your family, keep your site simple and fun; but if it's a business site, keep the personal stuff well separate.
Include links that your visitors find interesting, not just the ones that you find interesting — unless that's the point of your page, of course.
In addition to using good sites as models (see the following “DO”), research other media, such as newspapers and magazines that have an audience similar to yours (check the articles and the ads to determine this), to find good and bad examples.
DO Use Good Sites as Models
To say that the Web has many good sites is to make a huge understatement. Therefore, ...