Chapter 19. Ten Web Publishing DOs

In This Chapter

  • Do think about your target audience

  • Do use good sites as models

  • Do think before you create

  • Do get permissions for content

  • Do use links to outside sites

  • Do use graphics and multimedia

  • Do test your pages

  • Do publicize your site

  • Do ask for feedback

  • Do update your site

Mr. Do‐Bee was a star of the Romper Room TV show of the 1960s — kind of a Teletubby with wings. He was famous for words of wisdom that began, “Mr. Do‐Bee says . . .”

Well, if Mr. Do‐Bee were a Web author, here are ten things he would definitely do.

DO Think About Your Target Audience

Who is your Web site targeting? A little thought along these lines can make your pages much more appealing to your visitors. Before you begin creating your Web site, choose the right look and feel and a style of presentation that is appropriate for your audience.

For instance, if your target audience is your family, keep your site simple and fun; but if it's a business site, keep the personal stuff well separate.

Include links that your visitors find interesting, not just the ones that you find interesting — unless that's the point of your page, of course.

In addition to using good sites as models (see the following “DO”), research other media, such as newspapers and magazines that have an audience similar to yours (check the articles and the ads to determine this), to find good and bad examples.

DO Use Good Sites as Models

To say that the Web has many good sites is to make a huge understatement. Therefore, ...

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