Step 1

Initiate and Agree on a Strategic Planning Process

Purpose of Step

The purpose of Step 1 is to develop an initial agreement among key decision makers and opinion leaders about the overall strategic planning effort and main planning tasks and to authorize advocates and facilitators to move forward with the process. Certain external decision makers and opinion leaders may need to be parties to the agreement if their information or support will be essential to the success of the effort. This agreement represents a plan for planning—or a specific process design—intended to organize and guide efforts aimed at the ultimate end of creating significant and enduring public value.

This initial agreement is one of the most important steps in the ...

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