Step 5
Identify and Frame Strategic Issues
Purpose of Step
A strategic issue is a fundamental policy choice or change challenge affecting an organization's mandates, mission, product or service level and mix, clients or users, costs, financing, structure, processes, or management. The purpose of Step 5 is to identify the set of strategic issues facing the organization and to frame them as questions or concerns the organization can do something about.
The identification of strategic issues is the heart of the strategic planning process. The previous steps have been designed to provide several sources of information that will help you frame your organization's strategic issues in the most constructive way. The manner in which the issues are framed—and ...
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