Resource F

Model External Stakeholder (or Customer) Questionnaire

This questionnaire is presented as a model only. It has been modified from actual questionnaires developed originally in 2001 by Farnum Alston and The Crescent Company and used ever since. A questionnaire of this type must be tailored to fit the organization. Every organization must choose the best approach for it to use when conducting an external assessment.

Permission is granted to use the questionnaire as long as the following credit is given:

Questionnaire adapted from proprietary materials developed by Farnum Alston and The Crescent Company, Bozeman, Montana.

Sample Letter


To: XYZ Organization Stakeholders [or Customers]

From: Executive Director of XYZ Organization ...

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