CHAPTER 7

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Setting the Stage for a Creative Conspiracy

Suppose that you had a large budget to organize a creative retreat for your company. Your objective is to set the stage for the open flow of ideas and explore possibilities for an important new initiative. Consider two companies—X and Y—who were in such a position. Company X decided upon a five-star, world-class resort with spectacular golfing and luxurious spa facilities. Upon checking in, team members received a lavish gift bag containing rare wine, 800-gram Turkish cotton beach towels, and more. They dined in stately rooms with private chefs and lingered for hours over gourmet meals. Their ...

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