O'Reilly logo

Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation by Eric Beaudan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8

Google Ogles Microsoft

Google is not a conventional company, and we don’t intend to become one.

—Google statement on its “Jobs” website

While you’re busy searching the Internet for the latest information on Lady Gaga or the history of sugarcane, one company is busy making money off your online wandering: Google. Even when the global economy slumps, Google thrives. The Internet-search giant doubled its earnings from 2009 to 2011, with revenues soaring to $38 billion. Do you know a lot of companies that doubled their revenues in the past two years? Or a company that has had more than 10 years of double- or triple-digit revenue growth? I didn’t think so.

It helps that Google has monetized the fastest-growing industry of the twenty-first ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required