Chapter 8
Google Ogles Microsoft
Google is not a conventional company, and we don’t intend to become one.
—Google statement on its “Jobs” website
While you’re busy searching the Internet for the latest information on Lady Gaga or the history of sugarcane, one company is busy making money off your online wandering: Google. Even when the global economy slumps, Google thrives. The Internet-search giant doubled its earnings from 2009 to 2011, with revenues soaring to $38 billion. Do you know a lot of companies that doubled their revenues in the past two years? Or a company that has had more than 10 years of double- or triple-digit revenue growth? I didn’t think so.
It helps that Google has monetized the fastest-growing industry of the twenty-first ...
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