Let Creative Execution Surge
Building your own Creative Execution formula may be the most important investment you make to ensure that you develop the capabilities that you need to win in an ever-more-schizophrenic global marketplace. Just when you thought the world had recovered from the financial crisis of 2008, the European debt crisis happened. Somehow, while we were busy salvaging what we could from the credit meltdown that followed the failure of Lehman Brothers and the near-failure of AIG and other not-so-bright points of light from the U.S. subprime market implosion, the Greeks were presented with their bill for letting tax collections go, well, uncollected, and those of us who hadn’t read a Greek tragedy since high school suddenly saw ...
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