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Creative Motion Graphic Titling by Yael Braha, Bill Byrne

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TITLE SEQUENCES: FUNCTION WITH FORM

You sit in a movie theater. The lights go down. The music and picture start. The opening titles fade in, and you know you’re in for a journey! On the surface level, the primary purpose of title sequences is to accurately credit the cast and crew, or even more simply, to give the film’s title. But if we dig a bit deeper, title sequences offer much more than that. In some ways, the function of a title sequence is very similar to the cover of a book. It not only gives the title and relevant authorship information; it also attracts the curiosity of the audience, encouraging them to open it up and start reading.

The music of title sequences could be compared to the concert overture of a classical musical performance ...

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