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Creative Motion Graphic Titling by Yael Braha, Bill Byrne

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3

THE ESSENTIALS OF TYPOGRAPHY AND TIME

Typography allows designers and communicators to convey their ideas through the form of each letter. Each font has its own personality that manifests itself through weight, proportion, and detail. Furthermore, the way each font is articulated onscreen creates an additional “voice” and character.

There is no set rule about what is the “right” font. Using the appropriate font for the appropriate project is an acquired skill that comes with time and practice. Before we look into the kinds of type we utilize today, let’s first dive into a bit of history.

Writing Systems and the Roman Capital

Writing is an organized symbolic system that can be:

1.  Logographic. A system in which visual symbols represent words. ...

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