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Creative Motion Graphic Titling by Yael Braha, Bill Byrne

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4

LIGHTS, COLOR, AND CLARITY: PREPARING YOUR TITLES

Color and lighting are essential components to your titles. Choosing the correct color scheme and lighting setup will help you obtain the level of style you want, create the mood you seek, and provoke the desired emotional response from your title sequence. In this chapter we explore the fundamentals of color theory and lighting and begin to explore some text styles you might want to use to increase the clarity of your titles.

Understanding Color

Human beings recognize a visible spectrum of seven colors: red, orange, yellow, green, cyan, blue, and violet.

The visible spectrum is the portion of the optical electromagnetic spectrum that is visible to the human eye. The other portions, which are ...

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