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Creative Motion Graphic Titling by Yael Braha, Bill Byrne

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10

COMPLETING THE CREATIVE PROCESS

Studios/Designers Clients: How Does It All Work?

Movie titles began strictly as a necessity, a means of displaying important information about a movie. However, in today’s age, the title sequence is in many ways a method for setting the mood and tone of a film. The title sequence can transport the audience into the world of the film by taking the visuals associated with the film and using music and design to introduce the audience to this new place that they will occupy for about 90 minutes.

But how does a producer or director determine who should design the titles for a film? There are, of course, numerous factors. First, there is what the director wants creatively. Does the director want something that can ...

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