© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
P. Parra Pennefather Creative Prototyping with Generative AIDesign Thinkinghttps://doi.org/10.1007/978-1-4842-9579-3_6

6. Building Blocks

Patrick Parra Pennefather1  
University of British Columbia, Vancouver, BC, Canada

Experienced creatives who prototype share a lot in common with improvisers. They are curious in their attempts to create something they haven’t experienced before. Some creatives are tasked to do this as part of their jobs, to find a new market for the product or service they are creating. To create rapidly they rely on a combination of skills, technique, and experience and are used to “ramping up” on a variety of different software applications ...

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