APPENDIXA
QUICK REFERENCE GUIDE
What follows is a summary of the Creative Strategy Generation process that is outlined in this book. This can be used as a quick reference guide for how to build your strategy from preparation through production, following the model shown in Figure A.1.
FIGURE A.1
Creative Strategy Generation Model
PREPARATION
Step 1: Completing Your Baseline Analysis
Complete your baseline analysis (see Figure A.2) with an eye toward ...
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