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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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APPENDIXA

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QUICK REFERENCE GUIDE

What follows is a summary of the Creative Strategy Generation process that is outlined in this book. This can be used as a quick reference guide for how to build your strategy from preparation through production, following the model shown in Figure A.1.

FIGURE A.1

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Creative Strategy Generation Model

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PREPARATION

Step 1: Completing Your Baseline Analysis

Complete your baseline analysis (see Figure A.2) with an eye toward ...

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