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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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CHAPTER6

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ARRANGEMENT

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What You Will Do

At this point in our songwriting analogy, we have a collection of really strong inspired melodies, and we have some connective tissue (in the form of our Go-to-Market Plan) to help hold those melodies together. We certainly have the makings of a great song. But that song has no structure. And at this point neither does our strategy.

You may have heard the phrase “structure ...

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