Creative Thinking ePub eBook

Chapter 2

Your creative mission

2.1     Imagine a world without you

2.2     Apply the power of why

2.3     What’s your problem?

2.4     The lizard, the chimp and the business exec

2.5     Four ways of seeing

2.6     Give and take

2.7     Tweet simplicity

 

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2. Your creative mission

2.1 Imagine a world without you

Imagine a world without you. What would people miss? I don’t mean you personally, I mean if the project you are working on never existed, what would we be missing out on?

This tool creates a ‘stop and think’ moment. It can be the first step in working out what your creative mission is, where you’re trying to go and why. ...