Creative Thinking ePub eBook

Chapter 6

Weed out bad ideas

6.1     Get serious

6.2     The unknown

6.3     Groupthink

6.4     Optimism bias

6.5     Overconfidence

6.6     The sunk cost fallacy (aka why it’s hard to pull the plug)

6.7     How to fail well

 

SPEED READ

6. Weed out bad ideas

6.1 Get serious

Spotting bad ideas is a serious business. That’s not to say that the creative process up to now has been frivolous – after all, you’ve dedicated time and effort to get this far. But however uncomfortable you might find it, it’s better to look hard for mistakes now, before committing to action.

We all get wedded to our own ideas, especially once we’ve put a lot of work ...