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Creative Truth by Brad Weaver

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“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

Andy Warhol1

Building a Pricing Strategy

In this chapter, we’re going to cover the math you’ll use to build your pricing strategy. We’ll then break down several different models and the situations for which they’re best suited. The goal is to develop a systematic approach to pricing that will remove much of the emotion and allow you to make sound decisions. You’ll then be able to make case-by-case decisions as you work with individual clients and projects to determine the best approach.

Here’s what we’ll cover:

  • Finding your rate and knowing what you ...

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