“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”

Bob Gill1

Imagine yourself in the Bill Murray classic Groundhog Day, but instead of being asked to do the weather report every day for eternity, it’s going to the same job interview. That’s what it feels like at times as you move from client to client in creative business. You are asked, over and over, to explain who you are and what you do, why you’re the best choice, what it will cost, and then you review the same rules and stipulations. It’s not necessarily a negative; it’s just something that you have to get used to.

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