This chapter begins by looking at the prime sources of information on creativity in the world today. It goes on to examine how companies treat creativity and the ways that they can encourage creativity: by developing a culture that supports it, by using techniques in business processes and by developing a range of creativity resources inside and outside the company.
Today’s creativity sources
‘Look, you’ve got choices and one of them is to create, be copied but to stay ahead. Your need for creativity is constant. The other choice is to be a sheep.’ Henry Berry, director, Theory B
Although the original gurus of business creativity are still going strong, de Bono and von Oech have been joined by many other consultants ...